About DFN
DFN partners with CEOs, boards, and investors to turn customer insight into lasting revenue growth. Our expertise lies at the intersection of pricing, go-to-market, and data-driven narratives, blending rigorous customer insights and analysis with executable strategy.
We’re trusted by ambitious leaders and equity-backed teams to unlock margin, maximize share of wallet, and drive growth with confidence.
Our why
First principles thinking is at our core—asking why when others settle for consensus. While it’s easier to go with the crowd, we go deeper, grounding strategies in rigorous customer interviews, market intelligence, and compelling analysis.
Clarity comes from listening to customers, not assumptions. Through direct conversations and intensive buyer analysis, we uncover what people truly value, how they decide, and what drives willingness to pay. This discipline cuts through noise and pinpoints the levers that fuel lasting margin and growth.
We work best with ambitious, curious leaders who follow the evidence wherever it leads—even when it challenges entrenched beliefs. Boards, investors, and executive teams trust us because we deliver evidence over opinion and insight over hype, turning raw market signals into measurable outcomes.
In volatile markets, success demands deep customer insight, hard evidence, and bold execution. Aligning your revenue engine with what buyers value is the difference between fleeting wins and enduring category leadership.
What we do
Pricing & Packaging
Align prices with value, not guesswork. Uncover true pricing power and convert insight into margin.
Go-to-Market
Launch or pivot pricing & packaging strategy with to ensure every move hits the mark and delivers return on investment.
Data-Driven Narratives
Earn trust, build enduring demand, and shape markets with unique, data-backed, nonobvious insights that serve customers.
Who we help
We love collaborating with mavericks, underdogs, and bold executives & investors at critical business inflection points when results really matter.
We seek out leaders who demand insights that cut through noise and question assumptions.
If the answer was easy or obvious, it would already be solved.
Our best work comes from teaming up with dynamic, curious leaders who commit to following the data wherever it leads—even when it challenges their long-held beliefs.
Our clients include:
CEOs & C-suites navigating complex, fast-moving markets
Boards & investors focused on capital efficiency, clarity, and risk management
How we’re different
Evidence-First: Recommendations grounded in rigorous data and market reality
Execution-Focused: Strategies built to operate in the field, not just on paper
Proven Results: Clients achieve higher margins and reduced churn
