About DFN
DFN partners with CEOs, boards, and investors to turn customer insight into lasting revenue growth. Our expertise lies at the intersection of pricing, go-to-market, and data-driven narratives, blending rigorous data analysis with executable strategy. We’re trusted by ambitious leaders and equity-backed teams to unlock margin, maximize share of wallet, and drive growth with confidence.
Our why
Markets move faster than ever. Success demands more than intuition—it demands precision, evidence, and bold thinking. We believe that aligning your business model to what customers truly value isn’t just an advantage—it’s essential for sustainable advantage and category leadership.
What we do
Pricing & Packaging
Align prices with value, not guesswork. Uncover true pricing power and convert insight into margin.
Go-to-Market Strategy
Launch, relaunch, or pivot with a proven process that ensures every move hits the mark.
Data-Driven Narratives
Build demand, earn trust, and shape markets with data-backed, nonobvious insights.
Who we help
We work with growth-minded leaders at critical inflection pointsmoments—from post-Product/Market Fit through IPO and beyond:
Founders, CEOs, and C-suite leadership
Boards and investors seeking capital-efficient growth
Revenue and product teams tackling complex market dynamics
How we’re different
Evidence First: Every recommendation is backed by data, not gut feel.
Execution Obsessed: We build strategies you’ll actually use—because we help you implement them.
Growth Proven: Our clients see increased margins, reduced churn, and more confident go-to-market plays.
