The Good Revenue podcast.

Modern business culture prioritizes immediacy, but successful companies & leaders balance do things differently.

The latest.

Deep dives.

New to Pricing? Why It Should Be Top Priority.

Pricing is so much more than a price point. If you only look at contracts, competitors, and short term fixes like AI, you miss need, value, and willingness to pay insights which solves for your revenue goals, product roadmap, & go-to-market strategy.

How & Why Thought Leadership Works 

Thought leadership is additive, newsworthy, and educational. It changes mindsets. That’s why it’s not enough to push your product and just call it “thought leadership.” Buyers are smart. Build a data-backed thought leadership program and reap the rewards.

Buyers Hate How We Sell - Let’s Fix It.

Our meta analysis of B2B buyer trends shows customers universally don’t want to talk to sales teams until the very end of the process, if ever. To win, go-to-market teams need to adapt to effectively influence customers who won’t engage & aren’t trackable.

Good Revenue is Worth More Than Bad Revenue

Good revenue benefits the business in both short & long term. Bad revenue deals look nice in the short run, but they have a long-term and/or hidden cost that outweighs the short-term benefit. Learn how a unifying framework drives profitable growth & scalable business models.

Segmentation Matters (Personas & ICPs Don’t)

Customers have diverse interests, purchasing power, and needs. Prioritizing segmentation is vital for maximizing resources and enhancing product differentiation. Deliver more value to the customers who care the most about what you do best.

Must-listen interiews.

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Learn more about the power of pricing & packaging, why business models that align value closely with customers succeed, and how to build, sell, acquire, and integrate high performance companies. 

Questions?

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