Neeta is a mission-driven executive and unconventional systems thinker with over 20 years of experience spanning both the private and public sectors.

She specializes in uncovering profound customer insights that inform product-market-pricing strategies, leading to remarkable commercial success. Her expertise has been pivotal in developing thriving businesses and revenue models for a diverse array of organizations, from startups to Fortune 500 companies.

Neeta’s unique viewpoint is enriched by a decade of public service, where she concentrated on vital sectors such as energy, telecommunications, infrastructure, financial services, and national security. This multifaceted background enables her to adopt a comprehensive approach to monetization, revenue optimization, and value creation. Renowned for her ability to seamlessly transition from deep analytical insights to strategic planning and practical implementation, Neeta is an invaluable asset for mission-driven organizations aiming for innovative growth strategies.

As the host of the Good Revenue podcast, Neeta challenges excessive short termism in modern business culture. She emphasizes the importance of building customer-centric business models that effectively balance immediate needs with long term vision.

When she's not working, you'll find Neeta reading or traveling to distant lands (preferably with vineyards).