All the things.

Follow Good Revenue to learn more about the power of pricing & packaging, how to build more effective go-to-market teams, and why business models that align value closely with customers win. 

Our show.

60 | Why We Buy with Emotion & Backfill with Logic: The Critical Role of Emotions in Decision-Making (Deep Dive)

59 | Innovation and Strategic Partnerships in Finance with Jazz Samra (Wells Fargo)

58 | The Case Against Lead Gen and What to Do Instead (Deep Dive)

57 | Effective Messaging Increases Willingness to Pay and Pricing Power (Deep Dive)

56 | Nothing to Lose, Everything to Build with Luke Cooper (Latimer Ventures)

55 | Mergers, Acquisitions, and Crisis Management with Mike Maynard (Napier Group)

54 | What Sets High Performance Companies Apart? #2 (Deep Dive)

53 | Fail Fast, Pivot Faster: Prototypes & Product Development with J Li (Prototype Thinking Labs)

52 | How to Create Permission Structures to Enable Behavioral Change & Adoption of Business Models (Deep Dive)

51 | Intentionality in M&A, Growth, and Board Governance with Joyce Cacho (Adinura, Sistema.Bio, Land O’Lakes)

50 | Uncovering Diamonds: M&A, Diverse Perspectives, & Healthy Organizations with John Driver (Lynx Technology)

49 | Intangible Assets, Brand, and Value Creation with Joyce Chung (Aerial)

48 | Pivoting & Scaling from Services to Product with Dexter Hardy (Ntegral)

47 | Brand Equity Drives Revenue in Manufacturing M&A with Ashton Belk (Huebner)

46 | Short Term Needs, Long Term Strategy, & Customer Focus in Developing Markets with Regina García Cuéllar (izzi, Citibanamex, Pemex)

45 | Bypass Lead Gen: How to Design Go-to-Market for Customers (Deep Dive)

44 | Why Traditional Lead Gen is Failing (Deep Dive)

43 | The Art of Turnarounds & Restructuring with Jim Stevenson (Bletchley Group)

42 | Future-Proofing Insights: Product, Strategy, and Culture with Todd Horvitz (HP, Disney, Wells Fargo)

41 | Building Trust and Proactivity in Customer Success with Jina Kim (RedRock, Carta, Techstars)

40 | Customers Define Value, Not Us (Data Snapshot)

39 | The Business Case for Diverse Board Perspectives with Heather Spilsbury (50/50 Women on Boards CEO)

38 | Harnessing Thought Leadership for Effective Revenue Growth (Data Snapshot)

37 | The Fine Balance Between Conviction & Adaptability with Jennifer Krusius (ABS Capital, Columbia Capital, Vivacity)

36 | Monetizing eSports, M&A, and Market Dynamics with Michele Maguire (Asteri, Niko, Fabl)

35 | The Power of Data & Monetization in Product with Shinyoung Park (Game of Life, 500 Startups, Techstars)

34 | Reinventing Xerox with Greg Stein (Head of M&A and Strategy at Xerox)

33 | Breaking Bad Revenue, and How to Raise Prices Effectively (Deep Dive)

32 | Corporate Board Performance with Matt Moscardi (Free Float Analytics, MSCI)

31 | Outcomes Over Output - the Future of Product Management with Chris Jones (Silicon Valley Product Group)

30 | What Sets High Performance Firms Apart? (Deep Dive)

29 | Launch to Acquisition in 1 Year with Co-Founder Alexis Bowen (Elsewhere.io by Lonely Planet)

28 | Evolving Experiential Events with Braughnwynn "Bibi" Brown (TENCUE, Hustle, EasyPost)

27 | IPO Readiness with Davina Kaile (Pillsbury Capital Markets Practice Co-Lead)

26 | Navigating the Revenue Roller Coaster with Mar Brandt (AppsFlyer, Sitecore, Experian)

25 | M&A Integration Opportunities with Jacqueline Leng (Interpublic Group, Kinesso, Oracle)

24 | Mastering M&A with Michael Frankel (Trajectory Capital, Deloitte)

23 | Superconsumers & Category Design with Eddie Yoon (Category Pirates, Eddie Would Grow, Cambridge Group)

22 | Embracing Data and Breaking the Cycle of Short-Termism with Mandy Lozano (Spoke Sciences, Nestle, Starbucks)

21 | Why Great Thought Leadership Works & How to Do it Well (Deep Dive)

20 | Building Great Products with Baljeet Singh (Google, Youtube, Twitter, Invoy)

19 | New to Pricing? Why It Should Be Your Top Priority (Deep Dive)

18 | The ROI of Brand with Chief Creative Officer & Co-Founder Willow Hill (ScoutLab, Airbnb)

17 | Great Firms Are Supremely Aligned to the Endgame with Cassie Young (Primary Ventures GP, Sailthru, Marigold)

16 | Proof Points & Business Models Matter More Than Ever in Health Care with CRO Manisha Shetty Gulati (Commure, Clarify Health, McKinsey)

15 | Insights and Customer-Centric Decision Making with Nadia Morozova (EY, TikTok)

14 | The CFO’s Role in Good Revenue and Customer Centricity with Hilda Mwangi (HAZ, Neustar, Fannie Mae)

13 | Talent, Strategy, and Operations with Amy Gershkoff Bolles (Levi Strauss, Tradesy, Spectrum Equity)

12 | Bad Revenue Roosts in Customer Success with Kara Cabassa (Amperity, Evolv AI, Optimizely)

11 | Scaling Revenue to $100M+ with Michael Heilmann (Demandbase, StrongView)

10 | Creative Excellence is Measured by Strong Commercial Returns with Spencer Fox (Cannes Lions Advisory)

9 | Evolving Business Models, Empathy, and Change Management with Kristy Friedrichs (New Relic, Bain)

8 | Starting with PLG vs Sales-Led Business Models – How to Avoid Common Pitfalls and Traps (Deep Dive)

7 | Product-Led Growth (PLG) Requires Revenue Team Alignment (Deep Dive)

6 | Building High Performance Teams with Carrie Holtz (Exec Coach, Alix Partners, PwC)

5 | Customer Segmentation Unlocks Faster Revenue Growth (Unlike ICPs & Personas) (Deep Dive)

4 | Maximizing Good Revenue: The Link Between Pricing & Positioning (Deep Dive)

3 | Why B2B Sales Strategies Fall Short (and How to Fix It) (Deep Dive)

2 | Boosting Growth & Good Revenue with Pricing (Deep Dive)

1 | Good Revenue is Worth More than Bad Revenue (Deep Dive)

Questions?

Do you have a question, comment, or suggestion for the show? We’d love to hear from you.

 

Never miss an episode.