Unlock Returns that Matter to Boards and investors.
We deliver pricing and packaging strategies grounded in rigorous customer insights, not assumptions. Trusted by boards, investors, and CEOs to reveal margin opportunities, manage risk, and drive decisive, sustainable growth.
Watch our latest video insights on pricing strategy →
Navigate Market Chaos With Confidence.
Markets are volatile and competition fierce. Generic frameworks don’t cut it. Our data-driven strategies empower leadership to make bold, confident decisions aligned to what customers truly value—securing sustainable advantage.
See how top leaders sharpen decision-making →
Make the Most of Inflection Points.
M&A, divestments, rollups, new products and services, and disruptive competitors demand recalibrated pricing closely aligned with customer value. These pivotal moments unlock opportunities to:
Reprice after business model shifts, integration, or divestments
Maximize revenue and share of wallet in roll-ups
Validate whether buyers are willing to pay for new features and services before launch
Outmaneuver disruptive competition threats by shifting value propositions
Capture market share at key inflection points before the competition does →
Align Pricing & Packaging with Customer Value. Dominate Markets.
Research shows most organizations overestimate willingness to pay due to unseen cognitive biases. We help surface true buyer behavior and turn it into profit-maximizing strategy.
Dive into our pricing deep dive series →
Decision-Grade Insight: Quantify what customers truly value and target investment for maximum return.
Expand Strategic Options: Design pricing models that unlock M&A transactions as well as post-divestment.
Communicate Effectively: How you communicate value is as critical as how you capture it.
Transform your business through rich customer insights →
Own Your Market Narrative.
Establish Market Authority: Shape investor, buyer, and customer perception with data-driven insights and compelling leadership narratives.
Accelerate Decisions: Evidence-backed thought leadership reduces friction, shortens sales cycles, and enhances profitability.
Enhance Corporate Value: Thought leadership builds trust, strengthens reputation, and supports long-term value creation.
Executive thought leadership isn’t filler, it’s a differentiated growth engine.
Explore the data: thought leadership transforms valuations →
If It Were Easy, You’d Already Have the Answer.
We collaborate with mavericks, risk-takers, and ambitious teams who demand data over noise. Together, we uncover customer insights and growth levers that move the needle. No jargon. No fluff.
At DFN, revenue generation starts with first principles and disciplined analysis to uncover what buyers truly value and what they’re willing to pay for.
Boards, investors, and executives trust us to cut through assumptions and deliver measurable outcomes in volatile markets. Aligning revenue with customer value isn’t a luxury—it’s the foundation of lasting leadership.
Align monetization with validated customer value →
Tough Questions. Clear Answers.
What’s your real pricing power?
Where should you invest next?
Which markets or products underperform and why?
Frame the right questions and turn answers into winning strategies →